Andromedia Ships ARIA Recorder Reporter TM For Website Activity Tracking and Analysis SAN FRANCISCO, California, January 10, 1997 - Andromedia today began shipping ARIA Recorder Reporter for high-performance internet and intranet activity tracking and analysis. ARIA is the only live, HTML-based, turnkey application of its kind. ARIA 1.0 resides on customers' web servers, providing the entire customer organization with real-time access to all the information needed to analyze their site usage and respond to the needs of their internal and external customers. "Organizations which have invested in their intranets and internets need an easy way for the entire organization to see what is happening on their sites, without adding any more burden to their overworked webmasters," said Kent Godfrey, president and CEO of Andromedia. "ARIA's fully-integrated, automated solution addresses that need, with the highest performance software of its kind on the market." ARIA was recently awarded NewMedia Magazine's 1997 Hyper Award for Site Analysis. According to the NewMedia editors, "ARIA is a true next-generation Web application . . . . No other tracking software has ARIA's features and speed." Satisfied customers, including Sun Microsystems, Hollywood Online, and Qualcomm take advantage of the scaleability and performance of ARIA to find out which pieces of content are most often accessed on their site, which navigation paths visitors take through their sites, and which domains are the source of their site visitors, among others. Customers use ARIA for many purposes, including content selection, improving site layout, and reporting audience numbers to advertisers. The engineers at Andromedia designed ARIA to handle the world's busiest intranet and internet sites. Conventional web tracking systems require downloading common log files and parsing them into a relational database (which must be purchased separately) for later querying and analysis. Many customers have found that this model does not scale effectively, even for sites with only moderate amounts of traffic. In contrast, ARIA automatically logs information in real-time, and records it in an fully-integrated object-oriented database. As a result, ARIA retrieves information and creates reports extremely rapidly even when the database grows to millions of elements. For a limited time, Andromedia is offering a 14-day free trial of the software. "We have found that many companies don't have even the most basic site-usage information needed to track and improve their websites," said Godfrey. "Unfortunately, the software solutions currently available are difficult to maintain and CPU-intensive, while the service-based offerings are expensive and slow. We are offering the free trial for customers to see for themselves just how powerful and low-maintenance this product is." The trial software can be downloaded from Andromedia's website at www.andromedia.com. Andromedia, Inc. was founded in May of 1995. The company's mission is to develop and market the most powerful, flexible and widely-used platform for recording, accessing and reporting activity on the internet intranets, and related media. In April 1996, the company announced its initial round of equity financing, with investments by SOFTBANK, Draper Richards LP, and Platinum Ventures. Privately-held Andromedia is headquartered in San Francisco, CA. Contact: # # # |